Lessons for Content Marketers from HBR – Bloomberg Big Law Business

Bloomberg Big Law BusinessLessons for Content Marketers from HBRBloomberg Big Law BusinessBig Law firms, their partners and their marketers face these challenges every day. If you don't believe these issues are relevant, consider the following quotes from GC interviews published recently on the Big Law Business website: • “Another aspect I …

Law Firm Marketing Branding Secrets

Small, midsize law firms adapt to increased scrutiny from clients – Pittsburgh Post-Gazette

Pittsburgh Post-GazetteSmall, midsize law firms adapt to increased scrutiny from clientsPittsburgh Post-GazetteEditor's note: This is the fourth installment of a series examining the shift in law firm business models and the issues law firms must address to remain competitive in a new age of providing legal services. Like their larger counterparts, small and …

No, new tech will not lower your company's costs – Fortune

FortuneNo, new tech will not lower your company's costsFortuneIn fact, electronic medical records have firm bipartisan support even in an era of political deadlock. President Barack Obama has called for electronic medical records … And something that I call technology's “Law of Amplification” explains why …and more »

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